"Four Years. Go." is not a new organization. It is a new goal for every organization. GreenNews from PlanetShifter.com

Axis:Image: 

Four Years. Go. is not a new organization. It is a new goal for every organization. GreenNews from PlanetShifter.com

Note: See PlanetShifter.com Interviews with:
Linda Delair, Trainer, Awakening the Dreamer Program

David Tucker, Executive Director, Pachamama Alliance

* * * * * * *

Hi Willi,

I´ve not yet been much of help to you, but this is to let you know that your article/interview on Berkeley´s Climate Scorecard is getting well-deserved attention. See below the exchange/reaction within my group.

And so knowledge starts flowing, people start collaborating ..... Now I´m off to arrange for translators collaborate on translating the invitation text for the Four Years. Go. campaign that, in addition to the more 500 organisations that are already allies, will be sent through 80 connectors to 2500 organisations all over the world. Launch most likely next week. Will keep you closely in the loop.

There´s a carefully orchestrated process, a Weiden+Kennedy supported media campaign. So, it will be one big bang. Pitching will be viral, if that´s the proper expression. I will surely let you know asap. We need all the media coverage we can get. Hence also the translations to languages to be able to reach 3.5 billion people in their own language.

Amazing people on the campaign staff!

Have you seen the demo vid?

Below the current invitation text.

The Meshwork will be connected to the Campaign, to enable collaboration and collective intelligence to evolve.

love & light

Wout-Jan Koridon
wout.jan dot koridon at gmail.com
facilitator at Enviu

Here is the invitation for you to consider:

We invite you to join what could become one of the largest global grassroots campaigns in history. It's called FourYears. Go. Its central focus is to attract an unprecedented level of worldwide organizational and individual collaboration to shift the trajectory of humanity's impact on the world.

We are facing the dual threats of the destruction of Earth's life support systems and a growing social inequality. At the same time, meeting these challenges gives each of us a unique opportunity to participate in the social transformation of humanity. Spurred on by this current situation, hundreds of organizations and individuals are coming together to launch a global campaign that will motivate and align the actions of thousands of organizations and a billion individuals.

This growing coalition of NGO's, in partnership with the world's largest independent advertising agency, Wieden + Kennedy, co-created Four Years. Go. with The Pachamama Alliance. Wieden + Kennedy are the creators of memorable ad campaigns such as Nike's "Just Do It" and Lance Armstrong's "Live Strong," and will soon be launching a massive communications campaign to promote this global call for creative commitment.

Four Years. Go. is so named because time is short and we must focus NOW on our common aims if we are to avert the environmental, social and spiritual crises threatening us.

Four Years. Go. intends to awaken people everywhere, inspiring them to make a profound commitment to the transformation of the world and to take strategic action to fulfill those commitments.

The central message of this initiative is:

We are called to act courageously because what we do - or don't do - in the next four years will determine the quality of life on this planet for generations to come.

And you have a role to play. Four years is long enough to accomplish great things yet short enough to create urgency.

We invite you to merge the vital work you are already doing with the urgent time frame of this bold initiative. By working collectively and honoring the diversity each organization brings, we are igniting a worldwide grassroots movement that can literally change the course of history. Will you stand with us?

Add your organization's name to this exciting initiative and work with us toward February 14, 2014.

Four years to get it right. Four years to change our direction. Four Years. Go.

Becoming an ally engaged in this campaign implies simply that:

1. Your organization's name may appear in future promotional material.
2. Your organization's logo may appear on the Four Years. Go. website as an ally, linked to your website.
3. You will be free to use all the materials and tools developed by Four Years. Go. to promote your own related work.

As the campaign builds there will be many more opportunities for collaboration. New tools will be introduced that will allow people and organizations to connect in ways that can produce unprecedented synergies, making all of our work more effective. We will continue a dialogue exploring how the initiatives that you are engaged in can be enhanced with more participation and potentially more funding.

To become an ally, sign up your organization at Four Years. Go.

With enormous gratitude for the work you are already accomplishing and excitement about the potential of working together to generate the "great turning,'

Jon and Mark
Pachamama Alliance and Awakening the Dreamer Program