Online Community Providers must Step Up and Create Trans-Global Channels for Green Business Sponsors, Innovation Teams and Activist Campaigns. By Willi Paul, CEO, PlanetShifter.com Networks
Submitted by Willi Paul on Fri, 05/14/2010 - 11:31
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Online Community Providers must Step Up and Create Trans-Global Channels for Green Business Sponsors, Innovation Teams and Activist Campaigns. By Willi Paul, CEO, PlanetShifter.com Networks
The best Internet strategy and competitive advantage at this point in time is to build top-down and cross business and activist partnerships in a global socially mediated build. But how? Consider the power of facilitating work groups and/or activism campaigns with visionaries and rank and file members in say: China, USA and UK/Europe.
There are competitive advantages to gain both members and sponsors in Asia for online community platform providers. Ads and sponsors from firms and NPOs in different countries only support the global network. Discussion seeders and evangelists alike will be required with multi-cultural experience and passion. Online communities will need to be more value-driven and proactive with heir marketing lights and how they finesse borders – electronic and political.
I see multi-directional synergies between China, US and UK/European business and NPO in the online community industry. While the US online community providers are in tight competition for market share with non-profit and for-profit online communities, the future is not market share but “hearts and vision” share.
Visit Greenwala.com, then WiserEarth.org. Competitors? Can green media productization trump saving real dolphins? Na.
China is in desperate need of green technology and global communication channels. Look at the current LinkedIn Groups dedicated to China? I just created one for my consultancy at LinkedIn.com: China - Global Sustainable Business.
Yes! Trans-Global business innovation and activist teams can benefit from the right online community platform. The Chinese government can only embrace the positive effects in the green movement and education and business leaders there are looking for IT options that get past the Google debacle.
Why would a Chinese city government official want to place their online sponsorship ad next to a logo for a Silicon Valley Solar R&D firm?
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